Overview

Welcome to the cultural capital of Wisconsin! Madison is in a class by itself as it is home to the University of Wisconsin and the State Capital, as well as being considered a cycling capital of the United States. Your host will meet you at the modern yet historic Hotel Indigo at 11:00 AM for a bike fit and trip overview. You'll then head off for a warm-up spin on the local favorite Capital City State Trail. Take your time and enjoy the ride! You will work your way toward Fitchburg and return by meandering through the Arboretum, known to locals as "The Arb." You'll see why this tree-lined roller coaster is one of the most popular cycling routes in and out of town. Enjoy a post-ride lunch prior to checking into your hotel. Celebrate your first evening in Madison by selecting from our long list of excellent farm-to-table, locally sourced restaurant menus in town.

Overview

Rise this morning to a delicious Hotel Indigo breakfast. This new hotel features creative murals throughout the space that showcase the authentic style of the original historic architecture. The well-appointed guest rooms and suites include nostalgic touches with modern amenities to help you feel refreshed and inspired. Once you've fueled up, hop on your bike and head south through quintessential Midwest scenery on another popular route amongst local cyclists. Today is your day to prepare your legs for the epic Trek 100 ride event tomorrow! Our route follows undulating roads with mild uphill climbs — just enough to get your heart pumping on your way to Belleville. Avid riders can extend the loop farther south to see the Swiss village of New Glarus, with its chalets and European charm and the world-famous New Glarus Brewery, home to the one-and-only Spotted Cow farmhouse ale. Regardless of the route you choose, on your way back towards Madison, you'll pass through the artist’s enclave of Paoli, a popular meeting point for cyclists. Here you can grab a coffee and a snack from one of the eclectic cafes and visit the art galleries and antiques shops before you pedal the final 15 miles back to Madison. Enjoy a stroll around Capitol Square this evening on your way to dinner. Be sure to eat hearty so that your legs are ready for tomorrow’s epic ride.

Overview

The day has arrived! The Trek 100 began as a humble charity ride to raise funds for childhood cancer research. But over the years, it’s grown into something so much bigger. Today you head to Trek’s global headquarters in Waterloo, to support a great cause and enjoy a beautiful ride with a few thousand like-minded friends. The ride includes several route options, all on beautiful country roads, and staggered start times to make sure no one misses the after-party. Enjoy breakfast on the road today as you take an early 30-minute shuttle to Waterloo. At the Trek 100 ride, you’ll enjoy special upgrades including VIP bike parking, post-race showers, and even a celebrity rider meet and greet (if offered, participants change from year to year). You'll have four route options to choose from today, including those listed below as well as a 19-mile option. After enjoying an awesome ride through Wisconsin’s heartland, you’ll return to an after-party like none other. Enjoy lunch and relax with a beer, and then catch your shuttle back to Hotel Indigo to relax and unwind. Tonight is your last evening in Madison — we recommend a stroll up to The Old Fashioned for a quintessential Wisconsin meal. Be sure to try the cheese curds and double-brat burger to cap off your last night with a delicious twist on a local classic.

Overview

There's no better way to shake out your legs and spend your last morning in Madison than with a recovery spin along the bike paths that encircle Lake Monona. Following your ride, enjoy a satisfying Hotel Indigo breakfast before your pack your bags and head to the airport for your next adventure or for your journey home.