Trek is one of the few companies producing carbon frames in the United States. Here’s what goes on in its Wisconsin headquarters.
By Molly Hurford | October 22, 2015
Trek has been around since our country’s bicentennial in 1976. It was founded in the small manufacturing town of Waterloo, Wisconsin, about 20 minutes outside of Madison. The factory remains in Waterloo, though much has changed since its inception. Eric Bjorling, Trek’s brand communications guru, gave us a tour that began with the mini-museum in the foyer of the building. And you might notice the heritage logo popping up more and more as the brand has “rediscovered our passion for the history of the company,” Bjorling said.