“How many products do you know that (if) 100 people go on a test drive, they all come back and have a big smile?” said Trek CEO John Burke about e-bikes.

Trek is one of the largest bicycle brands in the U.S. based on representation in bike shops, according to industry research firm IBIS World.

A study released in 2018 by the National Institute for Transportation and Communities found that electric bikes appeal to a wider pool of riders than conventional bicycles.

Read the full article on USA TODAY »