MADISON, WI — February 2026 — Trek Travel is proud to announce a new ambassador partnership with Lizzie Deignan, one of the most accomplished and respected cyclists of her generation. A former world champion and winner of cycling’s most iconic races, Deignan brings a rare combination of elite performance, authenticity, and passion for meaningful experiences—values that align deeply with Trek Travel’s approach to cycling and hiking vacations around the world.
A New Chapter Beyond Racing
After an extraordinary professional career defined by resilience, leadership, and success at the highest level of the sport, Deignan is entering a new chapter—one focused on connection, exploration, and sharing the joy of movement with others.
“Having recently announced my retirement, I am excited to see where my next journey will take me.” Deignan said. “I’m no longer focused on winning, but rather the freedom to explore, travel the world, and to meet new people. I can’t wait to join Trek Travel and experience the open road with their guests.” As a Trek Travel ambassador, Deignan will collaborate on storytelling, special events, and experiences that celebrate cycling culture, adventure, and the power of seeing the world actively.
Why Lizzie Deignan and Trek Travel?
For more than two decades, Trek Travel has crafted premium cycling and hiking vacations designed to immerse guests in the world’s most inspiring destinations—without the stress of planning or logistics. Deignan’s career reflects that same attention to detail and love for the process: preparation, exploration, and savoring the journey as much as the outcome.
“We’re excited to have Lizzie joining the Trek Travel family and can’t wait to share her passion for the sport with guests around the world.” said Tania Burke, President of Trek Travel.
Looking Ahead to 2026
With 2026 shaping up to be a milestone year for Trek Travel, this partnership underscores the company’s continued commitment to elevating active travel—bringing together world-class expertise, unforgettable destinations, and people who inspire others to move, explore, and connect.
More details on Lizzie Deignan’s involvement, upcoming content, and special Trek Travel experiences will be shared in the months ahead.
About Trek Travel
Trek Travel offers premium, fully-supported cycling and hiking tours in some of the most beautiful and iconic destinations around the world. Trek Travel’s commitment to sustainability, exceptional guest experiences, and creating lasting memories is what sets them apart as a leader in active travel. For media inquiries, images, or interview opportunities, please contact Jake Fergus (jake_fergus@trektravel.com).
