Protecting our planet for future generations to explore and enjoy is more than a responsibility—it’s a core value of our business. Driven by this, we actively seek opportunities to minimize our environmental footprint, both in our offices and on our trips around the globe. We continually take proactive steps to ensure that our vacations of a lifetime are as gentle on the planet as they are memorable for our travelers. To advance our sustainability efforts, we have partnered with ecollective, a leader in environmental impact strategies. This collaboration is centered on a strategy to assess and reduce carbon emissions across our operations. Earlier this year, we conducted a comprehensive greenhouse gas inventory for 2023, which is a critical step towards understanding and mitigating our environmental impact. We are excited to share the results of this inventory soon, along with our reduction goals for 2024.
As we move forward with our sustainability strategy, we want to highlight three current initiatives that underscore our commitment to reducing our environmental footprint. These steps are part of a broader effort to integrate sustainability into every aspect of our travel experiences, from where you stay to how you explore.
Ecollective Hotel Survey
Understanding the environmental impact of our on-trip accommodations is crucial. That’s why we’re introducing a comprehensive Hotel Survey in collaboration with ecollective. This initiative evaluates our hotel partners based on their carbon emissions and energy usage, helping us rank our accommodations, empower and educate our hotel partners, and guide guests in making sustainable travel choices. More information will be available soon.
Educating Through Carbon Labeling
Knowledge is power, and empowering our guests to make informed choices is a step towards a more sustainable future. Rolling out in 2025, our trip itineraries will feature carbon labeling, providing clear, accessible information about the carbon impact of each journey. This transparency will allows travelers to understand their environmental impact and choose adventures that align with their values. It will also guide our trip designers in creating adventures with smaller carbon footprints.
Recycling with Liberty Tire Recycling
Recognizing that sustainability initiatives extend beyond reducing carbon emissions, we are also excited to announce a new tube and tire recycling program for our US-based trips, in partnership with Liberty Tire Recycling. This initiative ensures that these consumable components of your biking equipment are recycled properly–reducing landfill waste, and promoting the use of recycled materials in new products.
