Build your dream bike with a bespoke experience at the Trek Factory.

Trek is opening its doors for the ultimate bicycle experience. Whether you would like to pick up your new Trek Project One bike or place an order for your own custom Trek bicycle, Trek welcomes you for an incredible custom experience at their headquarters in Waterloo, WI. Choose to enhance your experience with a stay in downtown Madison. Available most Fridays throughout the year. See your local Trek Retailer to purchase.

Choose Your Friday | 1 day | $1000 per person

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Choose your Package

Design a custom bike on the Trek Factory Project One Experience

Option 1 – Trek Factory Pick Up

Pick up your bike at the Trek Headquarters

You just ordered the bike of your dreams with your Authorized Trek Retailer. Now you can pick up your new Trek Project One bike right where it was made.

Meet your new bike and the people who made your bike at the Trek Factory headquarters in Waterloo, WI. Enjoy exclusive VIP tours of Trek headquarters and manufacturing facilities, take your new bike out on the famous Trek Lunch ride through the rolling roads of rural Wisconsin. Then fly with or ship your bike directly back home at the end (shipping and baggage fees not included).

Trek Factory Pick Up Includes:

  • New Project One Bike unveiling
  • VIP Trek Factory Tour
  • Meet your Trek development team
  • Lunch in the Trek Cafe
  • Guided ride in Waterloo
  • Trek Race Shop Expertise
  • Packing of your bike in a Sci-con bike travel bag (included)

Get a private fitting on your Project One Experience

Option 2 – Trek Factory Order

Order Your Bike at the Trek Headquarters

Not sure which Project One Bike is for you? Schedule a private visit to the Trek Headquarters to get professionally fitted, pick out your new custom bike and order your bike on site.

Trek’s expert fit specialists will make sure you get exactly the right fit. One of the Master Fitters, the same people that fit the world’s best athletes and train the many retail fitters around the world, will be on hand to give you the very best bicycle fit available.

After your fit, we will help make sure you get exactly the right bike in the right fit. We will help place your order right then and there. Your bike will ship to your preferred local Trek Authorized Retailer to be assembled upon completion of manufacturing. Or, choose to come back and pick it up at HQ when it is ready.

Trek Factory Order Includes:

  • VIP Trek Factory Tour
  • Meet your Trek development team
  • Lunch in the Trek Cafe
  • Precision Fit
  • Project One Ordering Support
  • Pro Race Shop Expertise
  • Group Lunch Ride (if time allows)


Add On A Stay in Madison

Stay at the exclusive Mansion Hill Inn in Madison, Wisconsin on your Trek Factory Project One Experience


Mansion Hill Inn | Madison, Wisconsin

Located on North Pinckney Street in downtown Madison, minutes from Madison’s Capitol Square, lies the city’s most charmed historic site replete with a refined boutique hotel—the Mansion Hill Inn.

With plenty of outdoor activities and one of the strongest local food scenes in the country, this beautiful city is the perfect Midwestern retreat. Discover for yourself the largest producer-only farmers market in the U.S. or head to the Memorial Union for a local brew on the lakeside terrace. Enjoy your personalized Project One experience at the Trek Bicycle Headquarters then head out for a ride on the Trek Mountain Bike Trails or farm roads near The Barn in Waterloo.

424 North Pinckney St. | (608) 255-0172 |

What’s Included

Madison Add-On Package | $750/Person | $250 additional fee for a roommate

  • 2 nights accommodation at a luxury property in downtown Madison
  • 1 included reservation and dinner at a hand-picked bistro
  • Daily breakfast
  • Ground transportation to and from the Trek Bicycle Headquarters
  • Detailed list of our recommended area attractions and restaurants

Contact Trek Travel to book your Add-On Package. Contact us»


Plan Your Trek Factory Experience

Contact your Trek Retailer to get started.
Find your Retailer