Why I Ride: Laura Massey

For a group that set out to become the world’s most professional women’s amateur team in the peloton, signing a deal with Laura Massey was a no brainer. In doing so, not 

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Trek is one of the few companies producing carbon frames in the United States. Here’s what goes on in its Wisconsin headquarters. Bicycling Magazine By Molly Hurford | October 22, 2015   

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Trek Travel is proud to introduce a new fleet of electric-assist bikes that flatten hills, improve endurance, and make every ride a little more fun. There’s no reason not to love an 

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Second Sundays

The flight from Paris had been cancelled because the winds were too strong to land in Florence. For any other group, this may have been a foreboding sign. But for the Trek 

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Ride Across Wisconsin

Last Saturday, 450 fearless riders set out with a singular goal: to ride across the state of Wisconsin. Starting with the first glimpse of sunlight at 6:30AM, we gladly said goodbye to 

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N + Project One

How many bikes does a person really need? The old joke makes the answer a moving target: N + 1, with N being the number of bikes already stuffed into your garage. 

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When To Replace A Bike Helmet

Sean Peotter

When is the last time you bought yourself something nice that can also save your life? If it’s been more than 3-5 years since you bought a new bike helmet, then do 

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The Suite Life

Madison’s most celebrated boutique hotel, The Mansion Hill Inn is renowned for its signature blend of intuitive service and warmly sophisticated design. For 160 years, the Mansion Hill Inn has been host 

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Meet Our Team: Jordan Sher

Jordan Sher

Writing about cycling vacations in the world’s premier travel destinations involves taking the reader away from their desk and transporting them to a winding road under the Tuscan sun. It means recounting 

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La Gazzetta dello Sport

Perhaps the greatest thing about guiding bicycle trips that interact with big races and follow Grand Tours is the opportunity to travel off the beaten path. We venture to parts of the 

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The incredible network of Trek retailers across the United States and abroad are local hubs of the worldwide cycling network. As business owners and bike riders, there is a lot we can 

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At a certain time of year in Wisconsin, riding outside becomes more dangerous than beneficial. Iced-over roads and the ever-present threat of sketchy weather still even the hardiest souls. But the urge 

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