Trek Travel Announces Lizzie Deignan as New Brand Ambassador

February 11, 2026

MADISON, WI โ€” February 2026 โ€” Trek Travel is proud to announce a new ambassador partnership with Lizzie Deignan, one of the most accomplished and respected cyclists of her generation. A former world champion and winner of cyclingโ€™s most iconic races, Deignan brings a rare combination of elite performance, authenticity, and passion for meaningful experiencesโ€”values that align deeply with Trek Travelโ€™s approach to cycling and hiking vacations around the world.

A New Chapter Beyond Racing

After an extraordinary professional career defined by resilience, leadership, and success at the highest level of the sport, Deignan is entering a new chapterโ€”one focused on connection, exploration, and sharing the joy of movement with others.

โ€œHaving recently announced my retirement, I am excited to see where my next journey will take me.” Deignan said. โ€œI’m no longer focused on winning, but rather the freedom to explore, travel the world, and to meet new people. I canโ€™t wait to join Trek Travel and experience the open road with their guests.” As a Trek Travel ambassador, Deignan will collaborate on storytelling, special events, and experiences that celebrate cycling culture, adventure, and the power of seeing the world actively.

Why Lizzie Deignan and Trek Travel?

For more than two decades, Trek Travel has crafted premium cycling and hiking vacations designed to immerse guests in the worldโ€™s most inspiring destinationsโ€”without the stress of planning or logistics. Deignanโ€™s career reflects that same attention to detail and love for the process: preparation, exploration, and savoring the journey as much as the outcome.

โ€œWeโ€™re excited to have Lizzie joining the Trek Travel family and canโ€™t wait to share her passion for the sport with guests around the world.โ€ said Tania Burke, President of Trek Travel.

Looking Ahead to 2026

With 2026 shaping up to be a milestone year for Trek Travel, this partnership underscores the companyโ€™s continued commitment to elevating active travelโ€”bringing together world-class expertise, unforgettable destinations, and people who inspire others to move, explore, and connect.

More details on Lizzie Deignanโ€™s involvement, upcoming content, and special Trek Travel experiences will be shared in the months ahead.

About Trek Travel

Trek Travel offers premium, fully-supported cycling and hiking tours in some of the most beautiful and iconic destinations around the world. Trek Travelโ€™s commitment to sustainability, exceptional guest experiences, and creating lasting memories is what sets them apart as a leader in active travel. For media inquiries, images, or interview opportunities, please contact Jake Fergus (jake_fergus@trektravel.com).

Trek Travel named a World’s Best Award Winner

Trek Travel โ€” E-Bike Maximum Assisted Speeds
E-bike maximum assisted speeds

Most countries cap pedal-assist at 15 mph (25 km/h). The US, Canada, and New Zealand allow more. Here's where each Trek Travel e-bike tops out.

28 mph ยท 45 km/h

United States & New Zealand

Verve+ (NZ only) Checkpoint+
20 mph ยท 32 km/h

United States & Canada

Verve+
15 mph ยท 25 km/h

All other countries

Verve+ Checkpoint+ Domane+ Allant+

Speeds shown are pedal-assist cutoffs in accordance with each country's local regulations. Riders can always pedal beyond these speeds โ€” the motor simply stops providing assistance.

Private

If a date is marked as Private, it is reserved for a private group.

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Hotel Differences

Trek Travel offers three hotel levels to match your style.ย Luxuryย hotels provide elegant, thoughtful touches with exceptional hospitality. Explorerย hotels blend modern amenities with local charm in unique settings. Comfortย hotels are casual and conveniently located near Trek Travel activities.

Activity Levels

Learn about activity levels here

Level 1:

Road: 1-3 hours of riding. Up to 25 mi (40 km). Up to 1,000 ft (300 m).

Gravel: 1-3 hours of riding. Up to 20 mi (35 km). Up to 1,000 ft (300 m).

Hiking: 1-3 hours of hiking. Up to 5 mi (8 km). Up to 1,000 ft (300 m).

Level 2:

Road: 2-4 hours of riding. 20-35 mi (35-60 km). Up to 2,500 ft (750 m).

Gravel: 2-4 hours of riding. 15-30 mi (25-45 km). Up to 2,000 ft (600 m).

Hiking: 2-4 hours of hiking. 4-8 mi (6-12 km). Up to 1,500 ft (450 m).

Level 3:

Road: 3-5 hours of riding. 25-55 mi (40-85 km). Up to 4,500 ft (1,500 m).

Gravel: 3-5 hours of riding. 20-40 mi (35-60 km). Up to 3,000 ft (900 m).

Hiking: 3-5 hours of hiking. 6-10 mi (9-16 km). Up to 2,000 ft (600 m).

Level 4:

Road: 4+ hours of riding. 40-70 mi (60-110 km). Up to 8,000 ft (2,400 m).

Gravel: 4+ hours of riding. 30-50 mi (45-80 km). Up to 4,000 ft (1,200 m).

Hiking: 4+ hours of hiking. 7-15 mi (11-24 km). Up to 4,000 ft (1,200 m).

What are your trip styles?

Classic Bike:

Explore beautiful destinations with a curated blend of guided activities, local cuisine, handpicked accommodations, and itineraries to suit every traveler, from laid-back adventures to luxurious escapes.

Gravel:

Venture off the beaten path to unforgettable places, with fully-supported routes that combine gravel and paved roads in classic Trek Travel style.

Cross Country:

Tackle an epic adventure that takes you point-to-point across mountains, countryside, and more.

Pro Race:

See the pros in action at the biggest cycling events of the year.

Hiking & Walking:

Step into adventure with carefully designed routes, unparalleled hospitality, and deep-routed local connections.

Ride Camp:

Train like the pros in some of their favorite riding destinations.

Self-Guided:

Enjoy a bike tour on your schedule with just your chosen travel companions.

Single Occupancy

Sometimes it’s more convenient and comfortable to have your own room while on vacation. We understand and that’s why we offer a Single Occupancy option. The additional price guarantees a private room all to yourself

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