“Every business works hard to build a brand, to create an image that identifies their products and services and differentiates them from their competition. But can your brand–no matter how positive and highly-regarded–actually create a marketing obstacle?
Surprisingly, the answer is yes.”
Jeff Haden | December 30, 2015
Here’s another in my series of interviews where I pick a topic and connect with someone a lot smarter than me. This time I talked to Tania Burke, the President of Trek Travel, a full-service cycling vacation company that offers trips in the U.S., Europe, Asia, and Latin America, about the impact of a strong brand on the growth of a business.
(Oh: I own two Trek bikes I really like… and that’s also why I understand the marketing “challenge” faced by Trek Travel.)
