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Meet Our Team: Mark Thomsen

Like many on the Trek Travel team, Mark has traveled the world to pursue his passions. He chased the snow to Jackson Hole and dipped his toes in Lake Tahoe. He stood at the top of Europe’s distinguished climbs and walked the terraced hillsides of Vietnam. Ultimately he put down roots in the city he knew as a child and trusted his keen eye and eloquent tongue to serve him well in a marketing career. He’s a family man with a thirst for adventure, and this is his story.

Tell us your story in 140 characters or less.

Born in Kenosha, WI. Badger grad, ski bum, marketer, love Lake Tahoe, found my wife in Jackson Hole, had a baby, passionate about all things bike.

How long have you been riding bikes?

As long as I can remember. My first memory is of my dad taking the training wheels off and letting me go, in a restaurant parking lot, to crash on my own. I did the standard newspaper delivery route on bikes, had a “BMX gang” called the Freestyle Frogs, and then found mountain bikes. I was the kid through high school who rode mountain bikes when everyone else was driving cars. Embarrassingly, I even took my high school photograph posed next to my bike. Riding bikes has always given me a great escape. It’s a true passion, a place where I find joy every time I hop on the pedals.

How did you end up at Trek Travel?

After college I was a ski bum in Jackson Hole, Wyoming, and my roommate at the time received a Trek Travel catalog. Little did I know, Trek Travel had just started one year prior. I thought it looked like a fun job and decided to apply. That was almost 10 years ago. Since that day I’ve worn a lot of different hats, from guiding to trip designer to logistics guide to now Marketing Manager.

What is the most rewarding part about your job?

Showing people the world by bike. It’s part of our mission statement, but I fully believe seeing a new place on a bicycle is incredible. The bicycle gives you momentum to travel around, and you have the wind in your face and all of your senses are experiencing something new. Being the marketing guy, I am fortunate that it is my job to share this experience of places with other people. And then there is the whole part of being partners with the best bike company in the world.

Which Trek Travel trip is top on your bucket list and why?

Classic Climbs of the Dolomites. In all my years guiding I never made it to Italy. And while my wife surely would love if I said Tuscany, there is something about the mountains of the Dolomites that I find stunning. Sheer cliffs, steep climbs, and great food all combine to create the perfect experience.

Tell us about your best travel adventure.

Probably the first time I traveled with my then-girlfriend, now-wife for the first time to Vietnam. We found out we were really good travel partners and that helped seal the deal!

Tell us about your best day on a bicycle.

Every day I ride my bike is a good day. I can’t say I have only one “best” day as there have been many. Climbing Mount Ventoux right before the Tour de France riders came through, getting lost along the coast of Spain only to find a small café for a cup of coffee, mountain biking the 401 trail in Crested Butte surrounded by wildflowers, or just riding the bike path here in Madison with my wife…I love them all. They are all equal, just different to me.

What does a perfect day look like to you?

Leisurely morning drinking a couple cappuccinos while reading the news, playing with my daughter, going for a mountain bike ride (preferably in the mountains), drinking a couple beers at a local brew pub after, and hanging out with my wife for dinner once the baby is asleep.

What is your favorite travel destination and what excites you most about it?

Right now I’m leaning towards Central and South America, having recently traveled to Peru and Nicaragua. I have been impressed by the people, the food and the history of both these destinations and I’m looking forward to exploring more countries south of the equator soon.

Favorites:

  • Bike You Own: Remedy 9. This bike allows me to explore anywhere I want to go.
  • Post-Ride Beverage: West Coast IPA. Not overly hoppy, but very drinkable. Think Lagunitas.
  • Restaurant: Teton Thai because of all the great memories.
  • Hotel: Amangani in Jackson Hole. Best hotel I’ve ever stayed in.
  • Sport Other Than Cycling: Skiing. No brainer.

Trek Travel Marketing Manager Mark Thomsen

Trek Travel Marketing Manager Mark Thomsen

Trek Travel Marketing Manager Mark Thomsen

Lessons From Owning a Bike Shop

The incredible network of Trek retailers across the United States and abroad are local hubs of the worldwide cycling network. As business owners and bike riders, there is a lot we can learn from them.

They are experts, eager to share their skills and advice. They are cyclists, enthusiastic about welcoming you into the sport and the community. And together with them, we can be more successful in our mission to encourage a passion for cycling.

In this post, we have gathered up some important tips learned from owning a bicycle shop. Steven Levine, Owner and Founder of Cycling Spoken Here, discloses his Top 10 lessons from owning a bike shop.

“I was asked to write a blog about the top ten lessons I have learned from owning a bicycle shop. While contemplating the task, it occurred that this would likely be a better platform for a book instead of a blog. At Cycling Spoken Here we believe in People, Process, and Product! Those will always be the Top 3. Thank you Marcus Lemonis!

After much contemplation, I compiled a list. While some may seem cliche, I find the results are not very good when we stray from any of these.


1. People: There are some amazing people in your business. Develop and train them, and help them dream big about your vision for the company and their place in it!

2. Process: Continue to improve. Once you think you have it dialed in, reexamine from the customers perspective.

3. Product: The best product you can ever have is your brand!

4. Solution Sales: Turing buyers into users! Use rides, grassroots initiatives and great experiences. If your customers are engaged, they will come visit you.

5. Reinvent: This is a tough one. When you have a system that works, time, evolution and change is happening all around you. What worked in the past may not work today.

6. Relationship Matter to Your Customers: Sales people create the relationship, service people maintain the relationship. Don’t ever let your customers forget you are thinking about them.

7. Community: Create a budget and give back. If the cycling pool grows, so do you.

8. Find a Mentor(s): After 19 years in the bike business I am finally utilizing this awesome tool. There are some smart people in this world that want to help you! Here is the best part: it’s usually for free!

9. Live and Die by Your Core Values: Never make an knee jerk or emotional decision.

10. Quality Drives Value: Look at your retail store, not just the showroom. The back room, bathroom, dumpster, parking lot and dress code for employees all matter. Would you rather buy a Ferrari from a gravel parking lot and a sales person in torn jeans, or from a well dressed customer service representative in a fabulous showroom with complimentary drinks?


I have been in the bicycle business for 25 years, and I’ve independently owned and operated Cycling Spoken Here since 1996. When I started in the bike business Greg Lemond was a hero, the mountain bike was a beach cruiser with fat tires, and the bike business was not far from its roots of being a bike sold from a lawnmower shop. Today, more then ever, owning a bicycle shop means shaping the way bike shops are viewed.

Below is a picture of me and my kids on a Trek Travel trip to Zion National Park. My kids still talk about that experience and want to do a bike trip again soon. My son has a passion for ice hockey and my daughter has a passion for field hockey. Our Zion experience has turned them both into lifelong cyclists.”
 
 
Trek Travel Zion Family Weekend Vacation






Industry Insider: Tim Blumenthal

VeloNews. Bicycling Magazine. IMBA. PeopleForBikes. Have you ever wondered what these organizations–some of the biggest in cycling–have in common? The answer is Tim Blumenthal. Read about his incredible journey and learn more about the man working tirelessly to make bicycling better for us all.

Briefly, tell us your story.

This is my 36th year of fulltime involvement in bicycling. I spent 15 years as a journalist–a writer and editor for Bicycling Magazine, VeloNews, and a racing magazine called Winning. I became the first fulltime employee–the first executive director–of the International Mountain Bicycling Association (IMBA) in 1993. In 2004, I became the president of Bikes Belong, the industry’s advocacy organization that was renamed PeopleForBikes two years ago. Along the way, I’ve squeezed in 7 Summer Olympic Games as a writer and advisor–six for NBC and one for ABC. Whether it’s road racing, road riding, mountain biking, track riding, government relations, tourism or commuting: I feel like I’ve been able to experience it all.

What is it that called you to bicycling? How long have you been riding bikes?

Like just about every American kid in the late 1950s, I started when I was three. I pedaled to elementary school and high school and everywhere around our neighborhood. I delivered afternoon newspapers via bike. The call to bicycling as a career was simply an accident. I ran into the editor in chief of the one and only national cycling publication at a running race. He had read my columns in the local Vermont newspaper and offered me a (better) job. I knew nothing about bike racing, but took it. That was a lucky move.

Tell us about your best day on a bicycle.

After all these years and thousands of rides, picking one is simply impossible. But how ’bout this: my second date with my wife-to-be was a ride around Hamilton, New York, on Peugeot 10-speeds. We had fun. That was 40 years ago this summer and we still ride together.

What triggered your transition from journalism to advocacy?

Bicycling Magazine is owned by Rodale Press. When I started there, the company also owned Backpacker Magazine. At the time, tension between hikers (traditional) and mountain bikers (new) was high and many trails were abruptly closed to bike riders. I worked with Backpacker editors to improve the situation and found myself on the board of directors of a new organization, IMBA. Five years later, IMBA offered me the chance to move to Colorado to accept a great job. One of the key connections between journalism and advocacy is clear communications and strong messaging. I think my journalism days have helped IMBA and PeopleForBikes tell our story, concisely and powerfully.

Trek Travel Interviews PeopleForBikes President Tim Blumenthal

What has been your most rewarding experience?

I like mentoring younger staffers. I’ve probably worked closely with 50 of them. Secondly, I’ve enjoyed all the time I’ve spent in Washington, DC. Despite its reputation, working with Congress, and several Administrations, and a variety of federal agencies has been educational and a privilege.

What has been your inspiration to promote bike advocacy?

When people ride bikes, great things happen. Bicycling is so simple and so universal, and it’s a solution to so many of the problems we face. I feel so lucky to represent bicycling and to work to make it better.

What is the vision behind People for Bikes and how is it being received?

PeopleForBikes focuses on two things: places to bike, and people to support those places. We want everyone to be able to ride close to home and work on pavement and dirt that is safe and appealing. Too many people don’t have these opportunities now. That’s why our grassroots PeopleForBikes political army is so important. More than one million Americans have signed on. As this element of our organization continues to grow, we’ll become more powerful and more effective in making bike riding better for everyone. It’s a simple concept, and it will work.

What does your perfect day look like?

I don’t have a perfect day concept. But much of it would be spent outside and would involve some type of bike riding, a good meal, a glass of wine with friends, and definitely, a sunset.

Tell us about your best adventure while traveling.

My life has been one non-stop adventure. Could probably write a book. Here’s one. I was on a Trek Travel trip in Normandy, France, riding lightly traveled roads with an amazing group of people and visiting the D-Day battlefields of World War II. Right in the middle of the trip, I got called to Chicago to represent the bike industry at a fundraiser for then presidential candidate Barack Obama. I rushed to Paris, but arrived way too late to make my flight. I thought I was done, until I told the check-in agents why I needed to get to Chicago. “Why didn’t you say so?” they exclaimed, as they rushed me through security and into a business class seat. Eight hours later, I was in Men’s Wearhouse in Chicago buying a suit, a shirt, a tie, and appropriate shoes. The meeting went well. I’ve got even better stories involving President Bush and bicycling.

Which Trek Travel trip is top on your bucket list and why?

It would probably be Croatia and the Dalmatian Coast. We learned about it from Trek Travel and went there one summer. Amazing islands: beautiful water. Really cool. I’d love to go back and ride more.

Trek Travel Interviews PeopleForBikes President Tim Blumenthal

5 Essential Pieces of Luggage for Every Traveler

Whether you’re booked on a weeklong luxury cycling vacation in Europe or embarking on a self-guided South American excursion, having the right luggage is essential to successful travel.

It must be light. You only have 50 lbs. and you don’t want to be that person repacking your suitcase at the check-in counter.

It must be spacious. When you ‘have to have’ one more pair of pants, or ‘can’t live without’ those shoes, every inch counts.

It must be functional. Organization is crucial if you want to stay on schedule for all your planned activities.

It must be durable. Whether you’re shoving it into the overhead because you did in fact over pack, or the airlines are throwing it under the plane, you need to know your luggage will withstand the test of flying.

Here are our five luggage recommendations to get you through every packing misstep, terminal sprint, unexpected rainstorm, and shopping spree that stands in the way between you and your next epic adventure.

TUMI VAPOR TRIP PACKING CASE

Trek Travel recommends Tumi vapor suitcase for traveling

PATAGONIA BLACK HOLE DUFFEL 45L

Trek Travel recommends Patagonia black hole duffle for traveling

BONTRAGER MALLORCA 22″ CARRY ON

Trek Travel recommends Bontrager Mallorca roll on for traveling

OSPREY MOMENTUM 22 BACKPACK

Trek Travel recommends Osprey Momentum backpack for traveling

EAGLE CREEK PACK-IT SPECTER COMPRESSION CUBES

Trek Travel recommends Eagle Creek Compression Cubes for Traveling

Why I Ride: Cooper Farrell

Cycling is something that I will do for the rest of my life. It’s something a grandson can do with his grandpa, and everyone in between. It’s something people do because it brings joy to their lives – the breeze in their face, the smiles of friends, the adventure and of course the places you can explore.

My name is Cooper Farrell, or Coop, as many call me. I am from the Santa Ynez Valley, home of the Danish enclave of Solvang, but more importantly, a cycling paradise. Back in the day, the USPS team would hold their winter training camps here. More recently, Solvang became famous for the blistering times set in the individual time trial of the Amgen Tour of California. To me, it is simply home. Cyclists hear of the Bulldog Café as something like a historic site, while to me it’s where I start my Saturday group rides. I began cycling in early 2011, after chasing Martin Mortensen (Leopard-Trek rider in 2011) in a follow car through the Santa Ynez hills I know so well. After that, I took my mom’s aluminum road bike for a couple twenty mile spins, and the rest has happened in a blink of an eye.

I joined the local cycling club which had a small junior team with about six guys. At the beginning, my friend told me stories of the infamous Figueroa Mountain, and the brutality of the Saturday group rides. Rather than discouraging me, they inspired me to I train my butt off. Eventually I conquered the Fig, and occasionally took home a stop-sign-sprint prize at the end of a long Saturday morning.
 
 
Trek Travel friend Cooper Farrell talks about why he rides his bicycle!
 
 
In the summer of 2012, I was offered an internship at Trek Travel. I jumped at the opportunity, and next thing I knew I was on a flight to meet the team in Megève, a small ski town in the Alps of France. I was really nervous. I was 15 years old, and now as an 18 year old, I realize how crazy that is. The title I gave myself was ‘Assistant Guide’. I think was fitting. My main objective was to help with some of the more tedious parts of being a guide. I put together the route profiles with descriptions of the climbs and other notable sections. I filled water bottles, helped with luggage, put bikes on the roofs, set up snack stations, and put together bike racks.

Of course the best part of my job was the riding, and the people I met while doing so. Alongside the guides, who couldn’t have been nicer, the guests were all true lovers of cycling and the Tour de France. They were some of the kindest people I have ever met. I rode with just about every person: old, young, beginner, expert – all ages and all skill levels. I knew the guests were the first priority, and they always reciprocated and in some ways made me feel like a celebrity. They loved seeing a 15 year old kid riding some of the most notorious climbs and routes in the world, and I loved experiencing them with the guests. I remember one guest, Nick, who loved to race with me up the climbs. It almost turned into a daily thing and was certainly one of the most memorable parts of my journey.

Cycling is a special thing. It has the ability to break through age, gender, skill, and experience. I rolled through the foothills of the Pyrenees with a father and his daughter, I raced up Col de Madeleine with Nick, I got descending lessons from Hershey down Le Col des Aravis, and I was dragged backed to Megève behind a man and his wife after I bonked during a long day. All this while being in the midst of the best cyclists in the world and having VIP access at Le Tour–literally hanging with the pros. It couldn’t have been more awesome. I am grateful to Trek Travel for giving me this incredible opportunity, thankful for the guides who made it a fun and meaningful experience, the guests who were the icing on the cake and made me a little less homesick 6,000 miles away from home, and finally my mom, for letting me use her bike to get me hooked on a great sport with great people.
 
 
Trek Travel Interviews Cooper Farrell
 
 




Clothing Tips for Weather Changes

Layers, Layers, Layers!

That’s the best advice I can give you for this time of year.

The weather changes so much during the spring that sometimes you have no idea what to expect from sunrise to sunset. Just this week temperatures in Madison went from 75 degrees and sunny to below freezing and snow within one week. With temperature swings like this, it can be hard to plan out your clothing needs for the day.

Layers are your friend. It is super important to have a good base layer that can wick away moisture as you ride. Depending on the length of your ride, you might experience a 15 degree rise in temperature while you’re on the bike. If this is the case, a good base layer gives you the ability to shed off a jacket and still remain warm and dry.

I typically ride with 3 layers this time of year: a base layer, a long sleeve warmer jersey, and a jacket. There are many great spring weather jackets that have zip off arms. These are great because often you only want a vest once you’re warmed up. One of my favorites is the RXL Convertible Jacket from Bontrager. Buy yourself one of these and you’ll thank me for it!

Bontrager Base Layer for Trek Travel Cycling Vacation

Bontrager Thermal Long Sleeve Jersey for Trek Travel Cycling Vacation

Bontrager RXL Convertible Jacket for Trek Travel Cycling Vacation

In Focus: National Bike Summit

The 2015 National Bike Summit, organized by the League of American Bicyclists, was held last week on Capitol Hill. Their objective, to increase investments in bicycling, aligns closely with our mission to encourage a passion for cycling.

The theme? Bikes+. It is time to consider how bikes can add value to other movements and serve broader interests.
The goal? Unite the voices of bicyclists to advance bike safety and funding.
The outcome? More than 650 bicyclists came together for workshops, case studies, brainstorming, lobbying and more.

Trek Travel President Tania Burke attended the event again this year. “The event was great. There are a lot of passionate bike advocates working really hard to not only make a more bike friendly world but to also create great places to live. The Mayor of Oklahoma City went through what they are doing and it is inspiring.”

View photos of the event, then visit the website to learn more about how you can get involved.
 
 
Trek Travel Attends the 2015 National Bike Summit
 
 
Trek Travel Attends the 2015 National Bike Summit
 
 
Trek Travel Attends the 2015 National Bike Summit
 
 
Trek Travel Attends the 2015 National Bike Summit

Socially Guided: Jonathan Hershberger

The dynamic, professional and passionate guides of Trek Travel define who we are.

They live and work in places where beauty is intoxicating and exploration is endless. They find comfort in the endless possibility of the unknown and thrive on the undiscovered stories held by new faces and different spaces. Yes, they get paid to ride their bikes. But the adventures don’t stop when your vacation ends. Their personal journeys are equal parts inspiration and determination all at the same time. So from the mountains of Patagonia to the Isle of Skye, they go. With wild abandon they take to the road and find a new normal in far flung corners of the earth.

In our new series, Socially Guided, we’ll recommend individuals to follow on social media. Whether you browse to escape or inspire, take a look at our favorite photos then share your own using #TheWorldCalls. This week, veteran guide Jonathan Hershberger WOWs us with his artistic eye. Follow his adventures on Instagram @Hershy1.
 
 
Trek Travel Guide Jonathan Hershberger on Social Media
 
 
Trek Travel Guide Jonathan Hershberger on Social Media
 
 
Trek Travel Guide Jonathan Hershberger on Social Media
 
 
Trek Travel Guide Jonathan Hershberger on Social Media
 
 
Trek Travel Guide Jonathan Hershberger on Social Media
 
 
Trek Travel Guide Jonathan Hershberger on Social Media
 
 
Trek Travel Guide Jonathan Hershberger on Social Media
 
 
Trek Travel Guide Jonathan Hershberger on Social Media
 
 
Trek Travel Guide Jonathan Hershberger on Social Media
 
 
Trek Travel Guide Jonathan Hershberger on Social Media
 
 
Trek Travel Guide Jonathan Hershberger on Social Media
 
 
Trek Travel Guide Jonathan Hershberger on Social Media
 
 
Trek Travel Guide Jonathan Hershberger on Social Media

Guest Choice: Santa Barbara

Our Santa Barbara weekend bike tour offers four full days of cycling, sightseeing, dining, hiking, and relaxing along the California Coast.

With a home base in downtown Santa Barbara, you’ll enjoy easy access to the shops, cafes, museums, and bars of famous State Street. On Day 2 of the trip the evening is yours to explore the town and enjoy dinner at a restaurant of your choice. But in a city where intimacy and friendliness meet sophistication and relaxation, it can be difficult to choose from the many great options. To aid your decision making, here are our suggestions:

Where To Go For Social Hour: Figueroa Mountain Brewing Company
Though California is best known for wine, you can’t miss the Figueroa Mountain Brewing Company while you’re in town. A favorite of Trek Travel and staple in the local beer scene, the brewery is located just off State Street within walking distance of your hotel. Started by Jim and Jamie Dietenhofer, a father and son team, the beer produced here recently won Gold and Silver medals at the 2014 Great American Beer Festival and the ‘Hoppy Poppy’ Double IPA is one of our Top 10 Beers in the World.

Where To Go For Dinner: The Lark
After you enjoy a cold one at Fig Mountain, walk next door to The Lark for a dining experience that won’t disappoint. The menu features locally sourced artisanal and seasonal ingredients, and the food is served family style to share with new friends on your trip. Located in the heart of Santa Barbara’s Funk Zone, a vibrant arts district and home to local surf shops, galleries and the popular Urban Wine Trail, take advantage of The Lark’s exterior dining space to fully enjoy your surroundings.
*We recommend making a reservation in advance.

What To Do After Dinner: The Wharf
After dinner, continue your walk down State Street and make your way to Stearns Wharf. Offering the best views in Santa Barbara, the wharf is home to many incredible shops and restaurants. Walk off your meal, grab a post-dinner drink or just enjoy the views before making your way back to the hotel.

About Guest Choice:
You will often hear us say, “It’s your day, you decide,” because our smaller group size allows the flexibility for you to decide how your day unfolds. In addition to multiple daily ride options and shuttle flexibility, this also means that we offer ‘guest choice’ nights designed for you to indulge at a local restaurant of your choosing, or explore the local sites. Whether you want to order take-out while relaxing by the hotel pool or get dressed up for a fancy dinner in town, guest choice nights let you craft your own perfect evening.

 
 
Enjoy a beer at Fig Mountain Brewing on  Trek Travel's Santa Barbara Weekend Bike Tour
 
 
Drink at Figueroa Mountain Brewing Company on  Trek Travel's Santa Barbara Weekend Bike Tour
 
 
Eat at The Lark on  Trek Travel's Santa Barbara Weekend Bike Tour
 
 
Dine at The Lark on  Trek Travel's Santa Barbara Weekend Bike Tour
 
 
Visit Stearns Wharf on Trek Travel's Santa Barbara Weekend Bike Tour

Top 10 Beers of the World

As the office staff of Trek Travel, we steal moments of daylight to ride anytime the opportunity presents itself. We spin past cornfields amidst misty sunrises and chase horizons around the lake on summer nights. And then with bikes hung up and another loop behind us, we raise our glass to savor the hops and toast with a well-balanced brew.

Pliny the Elder

Pliny the Elder is a well-balanced double IPA out of Santa Rosa, California’s famous Russian River Brewery. In my humble opinion, it’s one of the best double IPA’s. Anytime I visit California, I search out bottles of this stuff. Bottle shops often restrict purchase of this elusive beer because the demand is so high; the most I’ve ever been able to take home with me is 3 bottles. Most of the time shops sell out within a few days of receiving a shipment. This beer carries a fairly robust 8% ABV, and spectacular hop flavor thanks to multiple additions throughout the brewing process. Next time you find yourself in California, ask for this one by name. – Mark Thomsen

Blanche de Bruxelles

As a kid, my family spent six months living in Brussles, Belgium. At 12 years old, chocolate and waffles were the staples of my diet. Now, many years and an ocean away, the one thing that takes me back to our life abroad is a hearty plate of moules et frites and a delicious Belgian witbier. I’ve always favored light beers and while there are many great options, nothing can beat an ice cold Blanche de Bruxelles. It’s a typical wheat beer in many ways–light, smooth, well-balanced and fresh. But the brewing method is methodical and the coriander and orange peel add incredibly unique flavors. With the Spring Classics upon us, I recommend you head to the pub for frites and see if you can find this one on tap. – Katherine Usher

Heady Topper

Rated number one in the world by Beer Advocate, Heady Toppy is the flagship beer of the Alchemist brewery in Waterbury, Vermont. Only sold locally in limited production, this unfiltered American Double IPA perfectly combines citrus and hops without the undesired bitterness of many beers in its category. After guiding trips in Vermont, I can speak first hand to the craze that occurs when this incredible product hits the shelves—it sells out within hours of being released. In fact, it is so popular that the brewery is now closed to the public after neighbors complained of the noise and revelry. Next time you make your way east, be sure to get in line for a 4-pack. But don’t forget to drink it straight from the can. – Jenny Binkowski

Lagunitas Czech Pils

Lagunitas Czech Pils is easily one of my favorite beers. Most beer drinkers love a good IPA, and I do too, but this Pilsner takes the cake for me. It comes from Lagunitas Brewery in Petaluma, California, the working heart and soul of Sonoma County. It’s a crisp, refreshing and super drinkable at any time of the year. It’s obviously best served in a frosty glass under the beating hot summer sun, but a snowy day in the Midwest will work too. If you want a twist on a classic, take one down with a little splash of San Pellegrino Limonata to make a Shandy like you’ve never had. It’s the best recovery drink after long, hot summer rides. – Greg Lyeki

Westvleteren 12

Westvleteren 12 is considered by many to be the best beer in the world, and I’ve been lucky enough to let this beer grace my lips. It’s difficult to objectively determine the “World’s Best Beer,” but once you taste this brew you will completely understand. First, it’s a Trappist. For me, Trappist beers are just fantastic. Unfortunately it might be one of the most difficult beers to find unless you know someone heading to Belgium, and even there it’s hard to get. As far as the characteristics of the beer go, it’s a great pour, wonderful aroma and dark in appearance with a light brown head. It’s incredibly complex with hints of caramel, chocolate, malt and dark fruits. All without any bite in the end. Time for me to head back to Belgium! – Sean Peotter
*This is also Fabian Cancellara’s favorite.
 
 
Fabian Cancellara Wine and Beer Collection
 
 

Moon Man

When most Wisconsinites think of New Glarus Brewing Co., they immediately think of their famous Farmhouse Ale, Spotted Cow. Though I have no beef with Wisconsin’s most beloved craft beer, I always keep my fridge stocked with one of New Glarus’ other gems—Moon Man. Labeled as a ‘No Coast Pale Ale’, its hops add just the right amount of flavor without being overpowering. As the brewery puts it, Moon Man is “Bold and engaging without pretense, because in Wisconsin you do not have to be extreme to be real.” Not located in Wisconsin? Sorry, you cannot get this beer outside our borders. You’ll have to come visit to try it for yourself! – Lindsay Juley

Buckler and Hopalicious

My favorite beer is a cold one. But if I had to narrow it down, I have two current favorites. First, and probably not what you would expect, is a non-alcoholic beer. Brewed by Heineken, Buckler is my go-to beer when I want something cold, refreshing and light that tastes pretty darn close to the real thing. Some people ask, “What’s the point?” Well, if you like beer but don’t want alcohol, this is my pick. My second favorite is Hopalicious. Love the name and enjoy that Ale Asylum brewery is located here in Madison. This very drinkable American Pale Ale, full of hops with a fresh citrus taste, is especially great when paired with a Usinger Brat! – Tania Burke

Woodchuck Hard Cider

Before my beer-loving Trek Travel friends start jumping all over me, let me build my case for the ciders of the world! Whether your dietary restrictions don’t allow for a beer or you just don’t like the taste, ciders are on the rise and for good reason. My top pick is always Woodchuck’s Seasonal Summer cider. It has great blueberry tones and isn’t too sweet. To me, this hard cider tastes just like a summer day—crisp and refreshing. The company name is pretty great too, paying reference to the “Vermontiest of Vermonters” who are sometimes called “Woodchucks.” Next time you want to try something new, or reminisce on your blueberry-picking days, I highly recommend a bottle of summer cider. – Jana Bowman

Hoppy Poppy

I always look forward to southern California adventures with the chance of enjoying my favorite west coast IPA. Weighing in at 65 IBU’s and a solid 6.5% alcohol, Hoppy Poppy IPA from Figueroa Mountain Brewing Company has a distinct hop forward taste and dry finish. Balanced with a slightly lighter body than other IPA favorites, its crisp golden hue and touch of poppy seeds present a brilliant floral flavor and aroma reminiscent of Figueroa Mountain in springtime. “The Fig”, located in the beautiful Santa Ynez Valley, bursts with its famous California Poppies during spring months and proves a cyclists dream year round, rewarding climbers with views for days. No matter the adventure, an ice-cold Hoppy Poppy is forever at the top of my list as an excellent thirst-quencher! – Brie Willey
 
 
Trek Travel Happy Hours
 
 




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These handpicked hotels provide relaxation and fun in a casual and comfortable environment. Delicious cuisine and great service mix perfectly for a memorable stay.

Combined:

On select cycling vacations, you’ll stay at a mix of Explorer and Luxury hotels. Rest assured, no matter which hotel level you’re at, our trip designers carefully select every accommodation.

Activity Level

Level 1:

Road: 1-3 hours of riding. Up to 25 mi (40 km). Up to 1,000 ft (300 m).

Gravel: 1-3 hours of riding. Up to 20 mi (35 km). Up to 1,000 ft (300 m).

Hiking: 1-3 hours of hiking. Up to 5 mi (8 km). Up to 1,000 ft (300 m).

Level 2:

Road: 2-4 hours of riding. 20-35 mi (35-60 km). Up to 2,500 ft (750 m).

Gravel: 2-4 hours of riding. 15-30 mi (25-45 km). Up to 2,000 ft (300 m).

Hiking: 2-4 hours of hiking. 4-8 mi (6-12 km). Up to 1,500 ft (450 m).

Level 3:

Road: 3-5 hours of riding. 25-55 mi (40-85 km). Up to 4,500 ft (1,500 m).

Gravel: 3-5 hours of riding. 20-40 mi (35-60 km). Up to 3,000 ft (900 m).

Hiking: 3-5 hours of hiking. 6-10 mi (9-16 km). Up to 2,000 ft (600 m).

Level 4:

Road: 4+ hours of riding. 40-70 mi (60-110 km). Up to 8,000 ft (2,400 m).

Gravel: 4+ hours of riding. 30-50 mi (45-80 km). Up to 4,000 ft (1,200 m).

Hiking: 4+ hours of hiking. 7-15 mi (11-24 km). Up to 4,000 ft (1,200 m).

What are your trip styles?

Classic - Reserve:

Savor the finer things as you relax in luxurious 5-star accommodations and wine, dine, and ride in some of the most unforgettable destinations around the world.

Classic - Signature:

Explore beautiful destinations by bike, enjoy extra inclusions, savor delicious local cuisine, and enjoy the perfect mix of accommodations.

Classic - Discover:

Enjoy a casual cycling vacation with fantastic routes and comfortable accommodations.

Ride Camp:

Train like the pros in some of their favorite riding destinations.

Pro Race:

See the pros in action at the biggest cycling events of the year.

Cross Country:

Tackle an epic adventure that takes you point-to-point across mountains, countryside, and more.

Self-Guided

Enjoy a bike tour on your schedule with just your chosen travel companions.

Single Occupancy

Sometimes it’s more convenient and comfortable to have your own room while on vacation. We understand and that’s why we offer a Single Occupancy option. The additional price guarantees a private room all to yourself